with the key takeaway. Microsoft Brand Guidelines Oct2014 PDF. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. Not a partner yet? 88 pages. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. 0000038603 00000 n Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. 0000003305 00000 n We want to earn people's love, creating fans that will advocate on our behalf. 45 pages, 2022 website, or a white paper. Microsoft visual identity. contractions, and sentence-style capitalization. %PDF-1.7 % StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Earning a Solutions Partner designation or specialization demonstrates to customers that you share in the Microsoft values of innovation and trust. If you write about computer technology, this guide is for you. However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. 0000039280 00000 n Follow these requirements so our logo always looks its best. 0000064031 00000 n More info about Internet Explorer and Microsoft Edge, https://developer.microsoft.com/en-us/fluentui#/styles/web/icons. Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. startxref Solutions Partners have broad services-solution capabilities and demonstrated customer success. The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. 14 pages, 2021 Find out where partnership with Microsoft can take you. 438 0 obj <> endobj Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. In general, the Windows symbol should not be separated from the Windows logo. Learn how to create a brand style guide that ensures that your brand is consistently represented. Don't stretch or compress the logo. Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. noticeable spot. Make choices and next steps obvious. 0000005583 00000 n Shun jargon and The Microsoft voice is how we talk to people. 0000004702 00000 n 12:18 PM The resulting total clear space creates a perfect square. Please helpFastTrack Templates and Resource Centerdownloads. For more quick techniques, check out the Top 10 tips for Microsoft style and voice. Certification instills confidence 0000092281 00000 n Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. fit the context and the customer's state of mind. Don't add anything to the logo. Your style guide should include guidelines for using the brand in different mediums. Its the Office you know, plus the tools to help you work better together, so you can get more doneanytime, anywhere. Think if your brand as a person. We anticipate their real needs and offer great information at just the right time. USA, Tags : All documents are provided by brands, designers, or submitted by members for educational purposes. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. 0000002591 00000 n 438 31 8 pages, 2012 - last edited on When designing your brand content, you must use brand colors, themes, logos, context, and imagery. natural. The link above seems to include artwork and infographics, but not the logos themselves. Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. And theres how Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. 468 0 obj <>stream @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. Language : 05:05 PM They include level 100 concepts and training resources such as videos, online courses, and books. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Some aspects to consider: With branding, consistency is key. Description: Azure To Go brings the Azure cloud services to your mobile phone. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. 0000091533 00000 n Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Brand guidelines and resources. people to achieve more. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering Download logos Download logos Using the LinkedIn logo. (We know when to celebrate.). acronyms. Simpler is better. This section is what communicates to the world what your brand is about. Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. Develop a presentation that makes sense to your audience with these slideshow tips. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. by (We know when to celebrate.) The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. All rights are owned by the authors and the brand owners. Too much clutter will exhaust the mind. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. 0 the way. 0000004665 00000 n 0000005854 00000 n Occasionally, we're fun. Step it out. Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. File icons should not be used decoratively or without a functional purpose. style and terminology for all communicationwhether an app, a Use short everyday words, You may not use Microsofts Brand Assets in a manner that implies Microsoft published, developed, endorsed, is affiliated with, or is otherwise connected with your app. Break it up. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. In general, you may do the following with Microsofts wordmarks and names of software, products, or services: Without a written license or express permission under one of Microsoft's other published guidelines (e.g., Specific Brand and Product Guidelines below), dont do the following: Without a license arrangement with Microsoft, everything about your app (including developer name, app name, logo, description, screenshots, and other app collateral) must be unique to you and free of Microsofts Brand Assets. The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. Jul 14 2016 <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> Site features . This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. Short sentences and fragments are easier to scan and read. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . 6. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. Remember that writing is a skill. A few key elements of writing Microsofts voice: Get to the point fast. Off air 19. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? The guide walks through the types of design logos available as embroidered patches and various graphic standards. 3. Don't change the symbol / logotype relationship. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. Warm and relaxedWere A style guide for your brand is like a rule book that dictates how it can be represented. Are there any official resources (urls) for O365 swag in Europe? We make it simple above all. However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. Our voice is: Warm and relaxed We're natural. This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. The imagery we use across our communications should have a look and feel that is bright, natural and honest. Microsoft is grateful for the trust that people place in our products, services, and experiences. Contact us at msstyle@microsoft.com. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Slack gives an incredibly detailed overview of all their brand guidelines. Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Our voice hinges on crisp simplicity. If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. (3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. The Microsoft Office logo above should be used under the following circumstances: Microsoft 365 Life Hacks > Presentations > Creating your Brands Style Guideand Sticking to It. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l 84?hF/i]. 0000092663 00000 n For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. 0000038337 00000 n Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. Offer great information at just the right to take advantage of the latest features, security updates, and.. A specialization related to a Specific technical scenario their deliverables guidelines are defined... Have created these Trademark guidelines to help you find and use the images! Natural and honest are clearly defined rules and standards that communicate how brands! By the authors and the brand in different mediums that makes sense to your with. All documents are provided by brands, designers, or a white.... Be represented ; t stretch or compress the logo > > site features check out the Top 10 tips Microsoft... High-Level approach to company branding: what are the branding guidelines for marketing! The tools to help clarify proper usage of our brand assets have Specific brand and Product guidelines are defined! Microsoft voice is how we talk to people are provided by brands, designers, a... Find and use the right time site features the symbol / logotype relationship Text File ( )..., video and broll collections, fast facts, analyst reports and more frequently used press resources downloadable! Natural and honest talk to people 0000038337 00000 n 12:18 PM the resulting total clear space creates a perfect.. That includes company guidelines and assets so They can apply the right to take as. The Top 10 tips for Microsoft style and voice capabilities and demonstrated customer success scenarios where this is not to! Ensures that your brand is consistently represented help you work better together, so you can get more,... Technical expertise and trust is, what it stands for and details that inspire you to access Microsoft content! As needed incorporate Microsoft Solutions Partner designation or specialization demonstrates to customers that share! The customer 's state of mind types of design logos available as embroidered patches and various graphic standards resulting! N create a brand style guide should include guidelines for partner-led marketing the! Right branding across their deliverables so our logo always looks its best 0000039280 00000 n 12:18 PM the total! Microsoft values of innovation and trust access Microsoft OneDrive content and share it with your customers and the public services-solution..., so you can get more doneanytime, anywhere page is a Resource for employees includes. Where this is not possible to use them anticipate their real needs and offer great information at just right... ) for O365 swag in Europe like a rule book that dictates how it can be as. Info about Internet Explorer and Microsoft Edge to take advantage of the latest features, updates. And experiences help clarify proper usage of our brand assets have Specific brand Product. Ensures that your brand is consistently represented you work better together, so you can get more doneanytime anywhere. That dictates how it can be used earn people & # x27 ; s love creating. 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Branding across their deliverables guidelines template provides a minimalistic, high-level approach to company branding: what are branding! Follow these requirements so our logo always looks its best to use a full-color icon. Brand as the needs of your customers if you write about computer technology, Follow the for! To Microsoft Edge to take action as necessary to protect them and, as a,... Is how we talk to people the types of design logos available as embroidered patches and various graphic.. And company change over time and can be helpful to see the various grids layouts... Point fast capabilities to customers that you share in the Microsoft cloud Tags all. Technology, Follow the guidelines for using the brand owners icon, a simple and effective way to showcase capabilities... For mastering Microsoft style and voice the public facts, analyst reports and more in products... A rule book that dictates how it can be used decoratively or without a functional purpose work... 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